Air Pollution in Beijing Essay Example | Topics and Well Written Essays - 1500 words

Air Pollution in Beijing - Essay Example Notably, PM2.5 is most usually associated with cardiovascular deaths as shown by most cohort studies. Notably, the focus on the above statement of PM is basically correct. Automatically, air emissions in conjunction with PM2.5 particles are generally responsible for cardiovascular diseases which causes health hazard to human being. Coal consumption is another huge factor that constitutes the challenge of air pollution in Beijing. In order to manage this pollution, the government of China must control the regional total coal consumption; replace urban coal consumption with another energy source and treatment of coal pollutant. Therefore, in order to cope with the severe air pollution brought about by coal combustion, pollutants such as nitrogen oxide and sulfur dioxide emission should be piped. In this regard, the state has come up with a DE-Nox subsiding scheme that releases thermal power industry pollution emission standards (GB3096-2012) that require all existing power plants to me et tighter pollutant emissions limits by 2014 (Greenpeace, 2012).In addition, it has recommended the shutdown of coal-fired industry boilers or their replacement with a more cleaner-energy industries. Disregard to environmental laws by citizens is another cause of the air pollution in Beijing. Currently, China`s charges for atmospheric pollutants are far much lower than the set costs of end of pipe contamination control. This has, to some extent, disheartened many enterprises from creating changes, and made it difficult to clearly define lawful and illegal pollutant discharging. A hike in pollution emission charges and strengthened supervision hard work could help make unlawful... This essay focuses mostly on air pollution levels in the capital city of China, Beijing, that has overtime become an ever increasing issue among environmentalist and residents in China. As the researcher states, any hopes of resolving this national calamity seems like just a mere dream. According to Beijing Municipal Environmental Monitoring Center, the current quality of air is reported to be above 300, which is considered hazardous by the World Health Organization. This is because dense smog hangs down the atmosphere affecting the people of Beijing. The monitoring stations also observed that atmospheric particulates known as PM 2.5 are mostly responsible for air pollution in Beijing. The researcher explaines the PM 2.5 can be described as small, invisible particles which affect and damage respiratory system. In conclusion it is summed up that, Beijing is a city powered by coal-fired electricity stations, which are responsible for air pollution and which continues to have potentiall y lethal impacts on China`s urban population. Polluted air consists of carbon dioxide, sulfur dioxide, and volatile organic compounds, which affect the respiratory system. When inhaled, they adversely affect the body by contributing to numerous respiratory problems, certainly for people susceptible to allergic reactions and asthmatic condition. Therefore, the researcher reccomends that the Chinese government should work on a plan on how to reduce air pollution more and make the atmosphere clean for all citizens.

Project Mercury and Its Legacy Essay Example for Free

Project Mercury and Its Legacy Essay In the twentieth century, the United States and the Soviet Union engaged in a competition called the Space Race. This was a race to who would be the first country to send a rocket and a human being up into space. Although the Soviet Union was the first to send both a rocket and a human up into space, the United States successfully carried out a space mission called Project Mercury. Project Mercury was carried out in 1959 and came to a conclusion in 1963. It was the first human spaceflight program that was undertaken by the United States National Aeronautics and Space Administration (NASA). From when it was first introduced, to when the space mission was carried out, and when it had succumbed to its end, Project Mercury became an important mission which left one of the greatest legacies in United States history. In the initiation of Project Mercury, the government began a search for seven great Americans who would become United Statess first astronauts. To be considered for the position, the Americans had to meet some requirements, which were as follows: needed to be test pilots, needed to be no taller than 511, needed to weigh no more than 180 pounds, needed to be under the age of forty, needed to have a Bachelors degree or equivalent, have 1,500 hours of flying time, and have qualifications for flying jets. In addition to the requirements, the pilots had to go through rigorous testing and training that would assure that they were capable handling problems the spacecraft and the flight may pose on them. Out of the handful of pilots who met these requirements, only seven were chosen to become Americas first astronauts who were Alan Shepard, Gus Grissom, John Glenn, Scott Carpenter, Wally Schirra, Gordon Cooper, and Deke Slayton. Since these flights were going to be manned, NASA contracted Max Faget as the primary designer, along with a team of engineers to build the Mercury Spacecraft. Its design was a cone-shaped one-man capsule with a cylinder mounted on top. Two meters (6 ft, 10 in) long, 1.9 meters (6 ft, 2 1/2 in) in diameter, a 5.8 meter (19 ft, 2 in) escape tower was fastened to the cylinder of the capsule. The blunt end was covered with an ablative heat shield to protect it against the 3000 degree heat of entry into the atmosphere (Mercury Spacecraft). This design would be the first capsule that would go up into space. Project Mercury was finally undertaken after all of the seven American Astronauts were physically and mentally prepared, the spacecraft was built, and the rockets were safe to launch. Before America could send the first human up into space, they needed to make sure that the rocket was not going to blow up as it had done in launch tests. Engineers and scientists were working hard to accomplish this, but trial after trial, the rockets were always blowing up. Finally, NASA was able to perfect the rocket, and on May 5, 1961, Alan Shepard was the first American to be launched into space on the spacecraft called Freedom 7. This event was one of the greatest moments for America which anticipated further launches into space to explore what is beyond Earths atmosphere. The second flight was manned by Gus Grissom who was launched into space on the spacecraft called Liberty Bell on July 21, 1961. He successfully was able to complete a suborbital flight, but as he landed, his spacecraft hatch blew open and NASA was not able to recover the spacecraft. The first American to orbit the Earth was the third flight using the Friendship 7 spacecraft that was manned by John Glenn on February 20, 1962. He was only able to orbit the Earth three times due to concerns about the spacecrafts heat shield. Then, on May 15, 1963, Gordon Cooper became the first American to be in space for over a day and successfully orbited the Earth twenty-two times using the Faith 7 spacecraft. He was also the last American astronaut to be launched into space alone. Ultimately, Project Mercury came to its end creating one of the greatest legacies of United States history. The overall cost for Project Mercury added up to $1.6 billion in inflation-adjusted dollars (Program Cost). There are numerous legacies that Project Mercury left to Americans. One of those legacies is the will of America to continue the space programs after President John F. Kennedy said that this nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and returning him safely to the earth (President Kennedys Challenge). Also, Project Mercurys greatest legacy is that it was United States first successful human spaceflight program. Project Mercury also influenced author Tom Wolfe who wrote the book The Right Stuff, which was later developed into a movie directed by Philip Kaufman. In conclusion, from the inception and up to the end of the space program, Project Mercury was a prominent accomplishment for the United States, leaving one of the greatest legacies for America. It changed the game of how America would accomplish its goals of becoming the first country to send an astronaut to the moon. At the end, the seven American astronauts who were chosen to be part of the space program will always be part of United States history and Project Mercury will continue to be the reason for where we are today pertaining to Americas advanced space program.

Essay on Character, Symbolism, and Language in Linda Pastans Ethics

Use of Character, Symbolism, and Descriptive Language in Linda Pastan's Ethics  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      As people evolve from children to young adults and finally to maturity, they find that they are constantly faced with difficult decisions.   Learning to make the right choice in a difficult situation is one of the hardest lessons to learn.   Many people make choices without considering what the results may be.   They only look to the future for knowledge instead of considering the knowledge already discovered in the past.   In Linda Pastan's "Ethics," the author has painted a picture of the difficulty people have when they refuse to realize that the most difficult choices to make are also the most important.   Through Pastan's use of character, symbolism, and descriptive language, the theme of this poem is presented for thought.   While choices are made every day without much thought, Pastan has made clear that choices made without the benefit of wisdom are almost always regretted.    The portrayal of the speaker is one way the author has reinforced her theme.   The speaker is young and in school (1).   An instructor asks the class to make a difficult choice in a hypothetical situation.   Many young people today are faced with making these types of decisions everyday.   They try to make choices without considering all facts.   For example, many young adults are uninterested in heritage and history.   Like the speaker who sits "...restless on hard chairs..."(6), and makes a different decision each time "...always half-heartedly..." (9), young people today do not realize the importance of knowledge.   Some of them are in school only because their parents insist on it.   They show no interest in the rich history of society.   They are too busy... ... When the speaker declares that "...earth's most radiant elements burn through the canvas..." (22-23), the message that its never too late is clear.   People can start learning from the past and from past mistakes.    Pastan has created a vivid example of the difficulty of making choices in "Ethics."   People seldom realize the repercussions their choices may make.   As people grow older and learn more, they tend to see how ignorant some of their choices were.   The same can be said of society.   Although a great many wrong choices have been made along the way, it is not too late for society to once again put value on what it already has instead of what it might have.    Works Cited Pastan, Linda. "Ethics."   Literature: An Introduction to Reading and Writing.  Ã‚   4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs.   Upper Saddle River: Prentice, 1995. 855. Essay on Character, Symbolism, and Language in Linda Pastan's Ethics Use of Character, Symbolism, and Descriptive Language in Linda Pastan's Ethics  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      As people evolve from children to young adults and finally to maturity, they find that they are constantly faced with difficult decisions.   Learning to make the right choice in a difficult situation is one of the hardest lessons to learn.   Many people make choices without considering what the results may be.   They only look to the future for knowledge instead of considering the knowledge already discovered in the past.   In Linda Pastan's "Ethics," the author has painted a picture of the difficulty people have when they refuse to realize that the most difficult choices to make are also the most important.   Through Pastan's use of character, symbolism, and descriptive language, the theme of this poem is presented for thought.   While choices are made every day without much thought, Pastan has made clear that choices made without the benefit of wisdom are almost always regretted.    The portrayal of the speaker is one way the author has reinforced her theme.   The speaker is young and in school (1).   An instructor asks the class to make a difficult choice in a hypothetical situation.   Many young people today are faced with making these types of decisions everyday.   They try to make choices without considering all facts.   For example, many young adults are uninterested in heritage and history.   Like the speaker who sits "...restless on hard chairs..."(6), and makes a different decision each time "...always half-heartedly..." (9), young people today do not realize the importance of knowledge.   Some of them are in school only because their parents insist on it.   They show no interest in the rich history of society.   They are too busy... ... When the speaker declares that "...earth's most radiant elements burn through the canvas..." (22-23), the message that its never too late is clear.   People can start learning from the past and from past mistakes.    Pastan has created a vivid example of the difficulty of making choices in "Ethics."   People seldom realize the repercussions their choices may make.   As people grow older and learn more, they tend to see how ignorant some of their choices were.   The same can be said of society.   Although a great many wrong choices have been made along the way, it is not too late for society to once again put value on what it already has instead of what it might have.    Works Cited Pastan, Linda. "Ethics."   Literature: An Introduction to Reading and Writing.  Ã‚   4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs.   Upper Saddle River: Prentice, 1995. 855.

Information systems technology Essay

Abstract This paper discusses the scope of Information systems technology. Information Systems Technology can be defined as the use of electronic programs and machines and for storage, processing, presentation and transfer of information. Information Systems Technology also includes technologies of speech processing, speech recognition, speaker recognition (identification, verification, and authentication), word spotting, language and dialect identification, speech coding, and speech and audio signal enhancement. It is also inclusive of Machine learning, Information Assurance, detecting and interpreting attacks against large-scale network infrastructures, securing cyberspace, and evaluating the usage of various tools various environments. For Information Systems Technology to be adequate, static and dynamic analysis of software should be performed regularly, to uncover any vulnerabilities, correlate and prioritize alerts from network security devices, analyze attacks and potential propagation vectors against computer networks, and develop practical solutions of cryptographic protocols and approaches. Introduction It has been said that Survival is a matter of instinct which requires insight to succeed. Information technology is an absolute necessity for any individual or organization that wants to survive in this ever changing world. Information systems technology can be defined as the use of electronic machines and programs for the processing, storage, transfer and presentation of information. When the emphasis was on processing the terms electronic data processing EDP was common in earlier days. All aspect of human life is permeated by information technology; it is no longer confined to high number- crunching machines housed in air- conditioned computer halls. As evident to all, communication technology is today an important part of it. Devices such as the photocopying machine, telephone and the telefax and not only computers and their software should be included in our definition of information technology. Nowadays the use of information technology is no longer confined to huge number-crunching machines housed in air-conditioned computer halls but permeates all aspects of everyday life. Communications technology is today an important part of IT. Not only computers and their software, but also devices such as the telephone, the photocopying machine and the telefax should thus be included in our definition of information technology. Many of the functions of these devices are in fact increasingly integrated. With the latest generation of laptops computers, and is already possible to send and receive faxes and emails. Recently, many mobile phones which incorporate small microcomputers have started to appear on the market much more. (Bo-Christer Bjork 1999) Overview. Information technology and the systems that process it are among the most valuable assets of any organization. Fundamental management responsibility is adequate security of these assets. Each agency must implement and maintain a program to adequately secure its information and system assets, something that is consistent with office of Management and Budget (OMB). There is also increased integration in many functions of these devices Consistent with Office of Management and Budget (OMB) policy, each agency must implement and maintain a program to adequately secure its information. Agency programs must: 1) assure that systems and applications operate effectively and provide appropriate confidentiality, integrity, and availability; and 2) protect information commensurate with the level of risk and magnitude of harm resulting from loss, misuse, unauthorized access, or modification. Description of Framework The Framework approach begins with the premise that all agency assets must meet the minimum security requirements of the Office of Management and Budget Circular. The criteria that are outlined in the Framework and provided in detail in the questionnaire are abstracted directly from long-standing requirements found in statute, policy, and guidance on security and privacy. It should be noted that an agency might have additional laws, regulations, or policies that establish specific requirements for confidentiality, integrity, or availability. Each agency should decide if additional security controls should be added to the questionnaire and, if so, customize the questionnaire appropriately. (Federal Information Technology Security Assessment Framework 2000). References Bo-Christer Bjork (1999) Information technology in construction: domain definition and research issues. International Journal of Computer Integrated Design and Construction, SETO, London. Volume 1, Issue 1, pp. 1-16 Federal Information Technology Security Assessment Framework (2000) Prepared for Security, Privacy, and Critical Infrastructure Committee by National Institute of Standards and Technology (NIST) Computer Security Division November 28, 2000 The NIST Self-assessment Questionnaire will be issued in 2001 as a NIST Special Publication. Swanson, M (2001) Security Self-Assessment Guide for Information Technology Systems.

Advertisement and Promotion in Business

Abstract With the increase in competition among different businesses across all industries, it is vital for companies to ensure that they implement ideal promotional strategies to maintain their competitiveness. This paper presents an in-depth analysis on several aspects of business advertisement and promotions. It addresses the scope of marketing strategies, which covers the process of communication in advertisement, the organization of the advertisement industry in the United Kingdom, the regulation of the industry and the current trends in advertising. It also covers the concept of below-the-line advertisement and suggests the promotional strategies that can be used by Pringles, a well renowned snack brand. Introduction Advertisement and promotion play a vital role in the marketing of products and services of any company by increasing brand awareness and attracting customers (Shimp & Andrews, 2013). It is one of the four components of the 4Ps of marketing, which comprise of product, price, promotion and place (Pride, 2013). Whereas there are different approaches to advertising and promotion, they all have the main objective of communicating about what companies have to offer to their target clients (Percy & Rosenbaum-Elliott, 2012). With the ongoing increase in competition across all industries, companies that fail to advertise or promote their products and services risk losing their competitive edge regardless of how proper the other elements of the marketing mix are (Reynolds & Lancaste, 2013). This paper covers different issues of advertisement and promotion. These include the marketing communications’ scope and below the line advertisement approaches that can be used to promote Pringles, one of their products. It also designs a plan for an integrated promotional strategy for Pringles. Task 1 – Scope of Marketing Communications1. Explain the communication process that applies to advertising and promotion.Communication in advertisement and promotion aims to ensure that that the messages that businesses intend to pass to their consumers are effectively relayed (Shimp & Andrews, 2013). There are different steps through which these messages undergo before arriving to their target audiences. In promotion and advertisement, the sender – in this case, the advertising company – encodes the message and relays it through a transmission device (Wharton, 2013). Encoding is the creative creation of cues that can either be verbal or non-verbal that will pass the intended message to customers in the most effective manner and also attract the highest possible attention among the target customers (Reynolds & Lancaste, 2013). After the message has been encoded, ideal transmission devices or avenues are used to pass the message (Wharton, 2013). With the different customer segments being targeted by companies, it is important to select the most ideal avenue through which the advertisement can be passed (Pride, 2013). The message is then decoded by the receiver, where it will trigger different actions in response to the advertisement, which include making purchases of the advertised products or services (Reynolds & Lancaste, 2013). Whereas companies expect the communication processes of advertisements to lack barriers, there are several that may limit the attainment of the intended advertisement objectives (Wharton, 2013). One of these is the presence of many other adverts by competing companies that may divide the attention of target consumers this is mainly referred to as clutter (Kaser, 2012).2. Explain the organisation of the advertising and promotions industry.The advertising and promotions industry com prises of different entities. These include advertisers, advertising agencies, media organizations and external facilitators (Friedlein, 2014). The roles played by all these parties contribute towards the success of the industry. To ensure effectiveness of this industry, different countries have different approaches of managing these involved parties (O’guinn et al., 2011). In the United Kingdom and Europe, there are different bodies that are involved in the running of the industry. These include the European Association of Communications Agencies (EACA), and the Promotional Marketing Council (PMC) (Warc, 2014). EACA represents media agency associations and full-service advertising across Europe (EACA, 2014). It is based in Brussels, Belgium, and focuses on the promotion for responsible effective and honest advertisement. The organisation also promotes high levels of professionalism and fosters close cooperation among different advertisers, agencies and media outlets in Europ e. PMC, on the other hand, represents the sales promotion industry. Some of the parties represented include suppliers, clients and agencies across several countries in Europe (Warc, 2014).3. Assess how promotion is regulated.Regulation involves the creation or certain rules and regulations to govern different activities in advertisement and promotion. In the United Kingdom, an advertising self-regulatory system for non-broadcast advertising was set up in UK in 1961. This step was taken to ensure that advertisements are responsible and achieve the purpose of making customers aware of products and their repurchase of the products. The UK regulates the promotion industry by using a combination of practice and legislation codes (Advertising Standards Authority, 2014). There are two regulatory committees that create, revise and monitor advertising codes. These are the Broadcast Committee of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP). The BCAP code creates broadcast advertising rules while CAP creates rules for non-broadcasting advertising, direct marketing and sales promotion (Farrell & Gordon, 2012). These rules are enforced by the Advertising Standards Authority (ASA). With the changes that are always taking place in advertising, these rules are regularly revised to increase effectiveness (Kaser, 2012). However, keeping up with this pace is quite challenging because of the increase in advertisement avenues that has been made possible by technological advancements. As a result, increasing numbers of customers are falling prey to advertisers that advertise inexistent or poor quality products (Cho et al., 2014).4. Examine current trends in advertising and promotion, including the impact of ICT.The current trends in advertising and promotion have majorly been influenced by the increase in the use of the internet and social networking among target customers, which has largely been as a result of ICT development (Friedlein, 2014). There are various internet related trends in product advertising and promotion. These trends include; social media, online display advertising and mobile advertising. Advertisements on the social media, such as Facebook and Twi tter, are on the rise and are referred to as sponsored content (Seth & Kapoor, 2014). Companies are taking advantage of the growing number of people using these avenues because in total, there are approximately 2 billion people signed up to different social media platforms (Tuten & Solomon, 2012). Online display marketing is on the rise, and involves the advertisement of company websites on other websites that target consumers frequently use (Kaser, 2012). According to Persaud and Azhar (2012), an increase in the use of smartphones has also given rise to internet mobile advertising. This is where advertisers reach consumers personally through platforms, such as social media or sending links to company websites, in the form of text messages (Persaud & Azhar, 2012). Whereas these developments provide a convenience of reaching a wide range of clients in a short time and on a smaller budget, there are also different associated demerits (Friedlein, 2014). One of these is the information risk that customers and companies may be prone to because of hacking (Cho et al., 2014). Social media has been regarded by some researchers as one of the fastest avenues through which information passes. Thus, any mistake by a company that may tarnish its reputation can be detrimental to its brand (Tuten & Solomon, 2012). Task 3: Primary techniques of below-the-line technique of sales promotion1. Explain primary techniques of below-the-line promotion and develop a BTL campaign for the brand, â€Å"Pringles†Below-the-line promotionBelow-the line advertisement is a promotional strategy that tends to use other mediums apart from the typical ones like the internet, broadcast, print and billboards (Kaser, 2012). Many companies in the present-day business environment utilize this strategy alongside above-the-line and through-the-line advertisement (Reynolds & Lancaste, 2013). One of the main attributes of this approach to advertisement is that it is less expensive. However, many companies combine this with above-the-line promotions so as to maintain a better market position, below-the-line promotion being just as complement (Gautam, 2013). Several below-the-line advertisement techniques are discussed hereunder. Field marketing or promotion: It is a process through which salespeople target customers on a one-on-one basis with the aim of promoting certain products and services (Stone & Desmond, 2007). One of the advantages of this approach is that it provides customers with a close interaction with the product being promoted and the salesmen. However, this is time consuming and some customers may not be quite welcoming to the salespeople (Sigala, 2010). The use of coupons: this below the line approach to promotion involves handing coupons to prospective purchasers of commodities and offering incentives or discounts to attract customers, especially those who are price-sensitive (Wharton, 2013). Given that such approaches often offer product at reduced prices for a short duration, there is always a risk of reduced sales when the company resumes its original prices (Kumar & Rajan, 2012). Loyalty programs: These are packages that offer rewards to the frequent buyers of commodities due to their loyalty to the retail outlets (Grewal et al., 2011). Such programs are common in the airline industry, where frequent flyers of a given airline numbering a specified number of flights are awarded for their loyalty in different ways, which may also include free flights. These programs are however more ideal for customers with easy accessibility to the company products (Kaser, 2012).A below-the-line campaign for PringlesPringles is a potato and wheat manufactured snack owned and run under the Kellogg Company (Pringles, 2014). Below-the-line advertisement can be used to compliment the current promotional strategies used. One of the below-the-line approaches that can be used to market Pringles is the field promotion or field marketing approach. To effectively implement this promotional strategy, it is vital for the company to recruit salespeople that have the experience and skills needed to enable them convince people they have never met before to choose the Pringles over competing products in the market (Kaser, 2012). Small samples ought to be distributed for free or be sold at a lower price. Considering that the company mainly targets teenagers and students (Gillespie & Hennessey, 2010), it is advisable for the company to use younger salespeople who are more aware of how to approach and appeal to teenagers. The most ideal places that promoters of this product can target are those with high population of teenagers, like schools, colleges or recreational parks. Though this marketing approach provides an excellent avenue for building a relationship between the target customers and the brand, companies have to invest heavily in training salespeople or promoters to enable them deal with customers of diverse tastes and backgrou nds (Sigala, 2010).2. Evaluate other techniques that can also be used in this BTL campaign.Apart from the above below-the-line approach that can be used by Pringles, there are several other methods that may be adopted to boost sales and promote the product. They are examined below. Pringles can use the Intercept method, where trained sales personnel are positioned at retail outlets besides the shelves holding Pringles in retail stores and supermarkets (Stone & Desmond, 2007). Their main role is to persuade incoming buyers into the stores to purchase Pringles by highlighting their advantages over other competing products. Whereas this approach can increase the sales for the company, it has been criticized for causing impulse buying among customers (Pride, 2013). Sponsorship is also an ideal below the line promotional strategy that can be used by Pringles. This is whereby the company supports events and activities through provision of funds and other resources that are valuable to the success of the event (Woisetschlager & Michaelis, 2012). For Pringles, this strategy can be implemented by sponsoring sports for schools and youth concerts. Awareness of the company or products can be increased by ensuring by printing T-Shirts, caps or any other apparel to be worn by those attending the event. Even with this convenience that the strategy offers to customers, it can be quite cost intensive for the company depending on the size or magnitude of the event being sponsored (Lee et al., 2012). This may have an adverse impact on the company’s return on investment. Task 4: Plan Integrated Promotional Strategies1. Follow an appropriate process for the formulation of a budget for this integrated promotional strategyAn integrated promotional strategy refers to an approach to promotion where a company uses different avenues to and tools to increase the awareness of products (Kaser, 2012). This section presents a plan for a promotional strategy that can be used to market Pringles. Even with the current success that it enjoys across the markets that it operates (Gillespie & Hennessey, 2010), there is still a need for the company to penetrate more in the market and further increase its market share. To implement a successful promotional strategy, it is vital for the company to identify the resources or activities that will be involved. After they are identified, the appropriate budgetary allocation will be done to facilitate the strategy (Reynolds & Lancaste, 2013). The avenues that will be used in this promotion strategy are TV commercials, billboards and online advertisement through social media outlets. The budget is summarized as below. Promotional TechniquesBudget allocation TV commercials?1 million Billboards?100,000 Social media promotion YouTube video advertisements?50,000 Facebook?50,000 Twitter?50,000 Total?1.25 million 2&3: Carry out the development of a promotional plan for the Pringles and plan the integration of promotional techniques into the promotional strategy for PringlesThe table above represents the promotional techniques that will be used in the promotion of Pringles. TV commercials will be used by airing advertisements of the product on channels that air programs that are mostly viewed by the company’s target customers, who are teenagers and the youth (Saxena, 2010). The most ideal channels on which to air these advertisements are music or sports channels. Billboards will be effective if they are located in areas that are densely populated and are located close to outlets of the products. With an increasing number of people who have signed up on Facebook and Twitter social networks, advertising products on these sites also increases their visibility among the target audience (Tuten & Solomon, 2012). It also enables the company to actively engage with the customers that it is tar geting. Thus, it will be imperative for Pringles to consider utilizing these avenues for promotion.4. Appropriate techniques for measuring campaign effectivenessThere are different approaches that can be used by companies in measuring the effectiveness of their promotional campaigns. One of these is the amount of feedback from customers. This is usually mainly in form of inquiries through different avenues about the product being marketed (Pride, 2013). When inquiries are high, it means that the advertisement strategy was effective, and vice versa. Another approach that can be used is the estimation of sales prior to and after the launch of the promotional campaign or the return on investment (ROI) (Kaser, 2012). Successful promotional campaigns ought to result in an increase in sales levels of the company and create revenues that surpass the investment that was put in the promotional activity. For social media advertisements, tools such as SentiStrength can be used to assess the re ception of consumers to the advertisements. SentiStrenth is a sentiment measuring tool that evaluates the level of positivity or negativity of short texts that are mainly used in commenting on social media sites (SentiStrength, 2014). Conclusion Advertisement and promotion are vital components of the marketing mix. Some of the roles that they play include increasing of awareness among target customers about a company’s products and attracting new customers. This paper has addressed different issues that relate to this component of marketing. Under the scope of marketing communications, the paper has explained how the communication works process in promotion. It has also discussed how the organisation and regulation of the advertisement industry in the United Kingdom. The concept of below-the-line advertisement and an integrated promotional strategy that can be used to market Pringles have also been presented. For companies that intend to maintain their competitiveness in the market and attract a wide range of customers, it s vital for them to ensure that their promotional strategies are relevant to their target audiences. Whereas this paper has provided an in-depth understanding on the concepts of advertising and prom otion, in future, primary research can be incorporated, with members of the marketing department and a section of its target customers as respondents. References Advertising Standards Authority, 2014. About Regulation. [Online] Available at: http://www.asa.org.uk/About-ASA/About-regulation.aspx [Accessed May 2014]. Cho, S., Huh, J. & Faber, R.J., 2014. The influence of sender trust and advertiser trust on multistage effects of viral advertising. Journal of Advertising, 43(1), pp.100-11. EACA, 2014. About Us. [Online] Available at: http://www.eaca.eu/ [Accessed 31 May 2014]. Farrell, T. & Gordon, R., 2012. Critical social marketing: investigating alcohol marketing in the developing world. Journal of Social Marketing, 2(2), pp.138-56. Friedlein, A., 2014. Six trends in advertising you need to know for 2014. [Online] Available at: http://www.marketingweek.co.uk/opinion/ashley-friedlein/six-trends-in-advertising-you-need-to-know-for-2014/4009135.article [Accessed May 2014]. Gautam, A., 2013. A study on (below the line) promotion strategies of telecom industry in western (Up) circle (India) with special reference to Reliance Communication. European Journal of Business and Management, 5(22), pp.74-79. 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Comparison of Two Sequences

Comparison of Two Sequences The sequences taken from the films To Live and The Road Home can present a different use of formal elements; however, one can argue that both of them eloquently portray the despair of women who has lost people extremely dear to her.Advertising We will write a custom essay sample on Comparison of Two Sequences specifically for you for only $16.05 $11/page Learn More This paper is aimed at discussing and comparing the way in which different techniques are used by film-directors in effort to highlight the experiences of these characters. Close attention will be paid to such aspects as non-diegetic sounds, the movement of camera, and its distance since they help the authors to explore the feelings and emotions of people. They can be regarded as tools that evoke the empathy of a viewer. These are the main issues that should be examined in greater detail. One of the main similarities that can be identified is the use of non-diegetic sounds that play an important p art in both movies. They are supposed to intensify the visual effect of these sequences. The source of these sounds cannot be identified by the viewer and it cannot be attributed to any physical phenomenon that can be observed in the movie. Overall, they are supposed to highlight the emotions experienced by the female characters who have to accept the idea that their beloved ones can never be returned. They have to reconcile themselves with this idea. This argument is particularly applicable to the final shots in the sequence from the movie To Live. It seems that music prompts the viewers to feel even deeper compassion for a mother whose child passed away. The music reminds that the woman comes to the grave of her son and brings dumplings. This is one of the details that produce a strong impression on every person who watches this film. Similar approach can be observed in the film the Road Home. In this case, non-diegetic sounds are essential for demonstrating the despondency of a w oman who has to be departed by the man whom she loves. Close attention should be paid to the scene when she stumbles down and understands that her chase was futile. This is one of the similarities that can be identified in these sequences. Additionally, one should speak about the functioning of the camera, especially its distance. It is possible to choose those cases, when the directors prefer to take close and straight-on shots in order to emphasize the feeling of loss that the female characters had to overcome. This technique is particular useful when the director wants to show the facial expression of a person. It is possible to argue that in each of these sequences both music and camera distance are supposed to show the emotional distress that the female characters try to overcome. These are the main similarities that can be identified. The film-makers apply these techniques to make the scene much more vivid.Advertising Looking for essay on art and design? Let's see if w e can help you! Get your first paper with 15% OFF Learn More Nevertheless, there are certain differences that should be taken into consideration by the viewers. One can speak about the movement of camera in these sequences. One can say that the authors prefer to move the camera in different ways. For instance, one should mention that in the movie The Road Home the director decides to rely on tracking shots that are done with the help of a camera dolly. This technique is particularly suitable in those cases when one has to depict moving objects. It seems that this technique is quite justified because in this way the film-makers were able to illustrate the desperate effort of a girl who tries to catch up with her beloved. Moreover, the viewers can look at this character from different angles. Furthermore, this method makes the sequence more dynamic. This is one of the main distinctions that can be identified. In contrast, the movie To Live is based on a different techn ique. The cameraman focuses on the woman who mourns the loss of her son. This sequence consists of rather long shots that can last for approximately ten seconds. Furthermore, the camera is almost not moved in any way. Additionally, when a new shot is taken, the cameraman takes a sufficient amount of time to show the facial expressions of the characters and their jestures. Overall, these examples suggest that formal elements can help film-makers express very complex ideas. Additionally, one can say that by paying more attention to formal elements, viewers can gain a better understanding of these movies and the ideas that the authors attempted to express. The movies discussed in this paper can differ dramatically in terms of plot, genre, or cinematographic techniques. Nevertheless, each of these films shows that cinematography can explore the experiences of people who have to struggle with emotional distress. The sequences which were analyzed have several similarities. For example, on e can say that music and camera distances assist the film-makers in portraying the emotions and feeling of different characters. In turn, the movement of camera is one of the differences that can be identified in these sequences.

Darn Form Essays

Darn Form Essays Darn Form Essay Darn Form Essay We communicated with the client using clear language and she seems to understand everything we said although she did not respond. I was assigned to the patient by my clinical Instructor. Unfortunately, he was hospitalized. I asked my clinical Instructor another client to assign to as a student. I asked the nurse, who worked in my West side, where I could find information about my client. She explained me that most of information about the linen I could find in the computer. The nurse in our side was so nice. She explained every her step without any secret. With my team mates we were able to participate in measured blood glucose level, injection of Morphine, Nitroglycerin patch, TAB shot. Become familiar with the computer system in our facility, clinical instructor was provided training for us. I have been used any opportunity to connect with my team mates, professor, and nurse. As a team, we participated in fire drill and communicated with clients. With the variety of racial and ethnic patients in hospitals today, nurses are faced with the problem of accurate assessing non-English speaking patients. In my clinical day, I used knowledge of background languages such as Hebrew and Russian to help my team mates to understand some clients. In reflecting on my experience this week, I would say I am not alone in clinical, and my clinical instructor, team mates, and nursing staff all there to help each other in any situations. After clinical week, I feel that everyone helps each other. With my team mates I realized that we are team and need to help and collaborate with each other. The clinical week was cognitive and essential. I was really enjoyed working with clinical professor, team mates, and nursing staff. There were a lot of necessary and Interesting information. It was a good experience to provide care for clients with such health conditions as Dementia and Alchemists disease. Next time I need to remember that we are students and some time feel Inexperience and uncertainty. To overcome all of these feelings I also need to remember that there are people to help me. I do not hesitate ask and offer assistance to others students, nurses, and SSW. I learned that being a nurse Is not Just about ladling In providing prescribed medications, doing vital signs, and taking care of the client. Every aspect, communicating, and working together as a team all lead to becoming an excellent nurse. Now that I have experienced and practiced one day In clinical, I feel that with clinical instructor, team mates, and nursing staff I will be able to improve and strengthen my Skills. Communication Ana adjectively working Walt can toner this is I look forward to implementing all my learning skills in clinical situations.