Thursday, January 30, 2020

Microenvironment Customer Analysis Essay Example for Free

Microenvironment Customer Analysis Essay Potential customers are the key to the success of our product. In this analysis, we divided our customers into two subcategories: Individual Customers: The new trend in the hygiene industry is naturally made products as we live in a more health concerned era. There are people who are against the negative effects of chemicals in products that we use in our everyday lives, therefore there has been an increase in demand for organic products. Because of this increasing demand; in newspaper articles, on television programs and on the internet people are trying to share their natural homemade remedies. In the news we read about people who explain why they would never use shampoos or soaps again for all the chemicals they put inside and how they affect the general health. They will be our target customers. Our product is all natural, just like they want. The only difference is that instead of people making it in their houses; we will mass produce it and make it easier to access due to different ingredients that are not really easy to be found. Other than the product being completely organic, our promotion will focus on the charity work we will do with this product regarding poor people. Thus, not only the health concerned people but also the people who care about the society will be targeted. People who would like to help the homeless can do so by buying this product. Our potential weakness here is that we may not be able to promote the product as fast as we want to. It may take some time for the target customers to know about this product. Another potential weakness can be that people may approach our product with suspicion. We plan to overcome that by medical reports regarding the product. Business Customers: We are planning to promote our product to non-profit organizations that help the poor people. As it is quick and relatively cheap, it can be used not only by the homeless  people but also really poor families and children. This will create a good image for our brand and actually help people in need. We know that i t is really painful and hard for people in our country after natural disasters such as earthquakes. They become in need of really simple things and hygiene can be a part of that. Therefore we plan on targeting organizations such as KÄ ±zÄ ±lay to help the people in need by using our product. The amount of refugees living in camps in the cities of Turkey is really high. They are also in need of basic hygiene products that can be used dry. Also out of our country borders, there are people who live in really poor countries and face with many diseases because of the lack of water and hygiene. Some Turkish organizations help the people in other countries but we plan on reaching the Turkish offices of well-known global organizations as well. After the agreements with the Turkish non-profit organizations, we can have an extension to foreign markets that can help the homeless people in other countries that are having problems finding clean water or hygiene related issues. One potential problem here is that we may not be able to profit from the sales to non-profit organizations. There are two possibilities: first, we may have the most of our profit from the sales to our individual target customers by selling them with higher prices. Second possibility is that the sales to organiz ations can be so high that we would not need to change prices much. Our main goal will be planning the prices accordingly for the individual customers and organizational customers in order not to have any issues regarding the continuation of production. Also the sales to non-profit organizations will be used as a tool of advertising to help the product gain recognition. This can lead to an increase in prices later on. COMPETITOR ANALYSIS: A General Overview of the Competitive Position in the Turkish Market for Hygiene and Personal Care Products Industry Currently, and as shown by internet websites about exporters and importers of waterless cleaning products in Turkey, the products in the Turkish market consists mainly of dry waterless washing of cars and carpets. There are no products for body and hair. Therefore, we can assume that there is room for a successful market penetration if we choose the right strategy. We are operating in the hygiene industry. Therefore, we can think that our direct competitors would be the other hygiene companies which are already producing the regular body and hair care products. Indeed, even though they do not  produce dry products such as the one we are offering, they are both the materials as well as the big size, which would enable them to produce it after its launch with cheap costs. When we look at the hygiene market in Turkey, we find the usual international players such as PG, Unilever, the Body Shop, and so on. However, the market is characterized by a strong presence of Turkish companies as well such as Komili, which belongs to YÄ ±ldÄ ±z Holding, Dalan, which is one of the biggest producers and exporters of soap and personal care products in Turkey, as well as EczacÄ ±baÅŸÄ ±, which is one of Turkey’s biggest Holdings, among others. In addition, there are some multinational companies such as Colgate Palmolive who decided to invest in Turkey through an acquisition of HacÄ ± Åžakir, one of Turkey’s most famous soap producing companies. When we talk about competition, we also need to think about the ways of distributing the products. Very few companies produce and distribute their products on their own. Usually, those companies have their own shops and are international franchises such as the Body Shop, Body Care, Douglas, and Yves Roche r, among others. Most of the other companies prefer to sell their products through outlets such as Boyner and YKM, which are enabling customers to compare the products of many brands at the same time. Some other companies prefer to sell their products through super/hyper on the hygiene and personal care parts of some super/hyper markets such as PG and Unilever. All of those companies are relatively big and established ones. They have a strong brand name and market positioning. They also have an existing customer base and distribution chains. Producing and distributing our products by our own would therefore be not only difficult, but very unsustainable as the big players in the market would soon take on the idea if they find it profitable. We believe that the best way to counter the big competition is to try to find the market leaders, negotiate with them, and persuade them to add our products to their product range and distribute it in their stores or through their regular distribution channels. MACROENVIRONMENT DEMOGRAPHIC ENVIRONMENT: Trends, Opportunities and Threats The demographic environment is of major interest to marketers because it involves people, and people are the customers of our product. The population is growing during these years and the large population poses both  opportunities and threats. Our major purpose is to identify the demographic trends and developments in order to exploit the opportunities the market offers and avoid or overcome the threats we face in the market environment. In order to build a customer-driven strategy we need to analyze the changes in age and family structures, geographic population shifts, educational characteristics and population diversity. The age structure of the population is changing and our product should exploit the new market trends. For example, the so called â€Å"baby boomers† (people who were born after the World War II) are still the wealthiest generation, but they are becoming more sensitive to environmental problems, preferring green and cheap products. This could be an opportu nity to exploit in order to face the severe competition. Another part of population is made up by the â€Å"Generation X†, which is becoming more careful about prices and quality of products. These people grew up in the Internet era, and they are highly connected by using smartphones and tablets. Our strategy should exploit this opportunity by advertising our product online and creating online pages and blogs through which customers can interact and share their opinions. We have to regard also the new generations which consider technology as a way of life and, because of unemployment and financial crisis, they are becoming more sensitive to prices. Another important trend is the geographical shifts and migratory movements between and within countries. People are moving from big cities and metropolitan areas to suburbs and micropolitan areas, away from congested places. Such population shifts are very important because people in different regions and areas buy different products. Now customers are more careful about regional and local products and their purchases are often influenced by this factor. Therefore our customer-driven strategy has to exploit this trend by differentiating our product from the others not only in term of natural ingredients, but also in term of local f eatures. Further during these years the population is becoming better educated in developed countries; therefore the rising number of high-educated people will affect what customers buy and how they buy. But in many emerging markets, like in the third-world countries and undeveloped nations, people continue to live in bad conditions, without sufficient education and hygiene. Our product could be viewed as an opportunity for this base of consumers, for example for homeless people, refugees all over the world and people who are not able  to take a shower because of lack of water. Lastly, countries are becoming more global and people from different nations and cultures are often mixing together into a single, more homogenous whole. However, many of these groups have maintained their diversity in term of ethnic and cultural differences. Therefore marketers need to keep in mind the features of the new global markets but at the same time valuing and respecting diversity between different cultures. For example, our strategy should include specially designed ads to one or more of these groups. We should also diversify our promotion programs in order to take advantage of these differences and make our customers more involved in our marketing plan. -ECONOMIC ENVIRONMENT: Trends, Opportunities and Threats The economic environment is an important macro environmental force that has a strong impact on every industry, especially in developing countries such as turkey. After the global recession, which occurred in 2009, the Turkish government has been working hard in order to stabilize the economy of the country. By effect, the GDP grew by 4% since 2009, now measuring 820 billion dollar, making it the 17th country worldwide. The stabilization of the economy has raised confidence in investors, which are very much welcome from the government to make direct investments. Also Customers are more willing to spend money and this is leading to an increase in shopping, mainly in big cities such as Istanbul, Ankara and Ä °zmir. This trend is very positive for our prospective, since the retail industry is one of our main selling markets. Since the economy is more stable, we are able to make more accurate forecasts about the market, and making relevant decisions about the price and the other four Ps of Marketing (Promotion, Place, and Product). In fact we can make better decisions about the quantity of products we need to produce and how we are going to promote it, since more people are interested in going into shopping malls and shopping areas. Taking a look over the exchange rates we can observe they are quite unstable; this is leading to a positive trade balance of Turkey. This means that is easy to export rather than import, which we can take in consideration for a possible future expansion of our product in other countries. Income distribution in Turkey is still unfair, with basically few people owning the most of the money. We can take advantage of this situation, since our target market are the poor  and the needy, by competing with our low cost product and improving their life conditions. Overall Turkish economic environment is favorable to our purposes and we can expect the market of the hygiene industry to grow. Also, the increase of the economy can lead to untapped opportunities and to a growth of demand for ou r product. TECHNOLOGICAL ENVIRONMENT: Trends, Opportunities and Threats The body hygiene products are not what they used to be. In the past, the cleansing agent was soap, which could dry out your scalp and leave a scum that doesnt rinse away. Today technology for hair and body care products has changed, even though there is still a lot to be done. Which is exactly what we did by coming up with this product. For example, almost all shampoos and body hygiene products nowadays contain chemicals like silicones that give a hair and skin soft feel, and help it retain moisture. This is not healthy or natural and has negative effects. These days, people are more conscious about what goes on with their skin and hair because they know that using chemicals like silicones and alcohol has bad effects on skin, hair and general body health. Therefore, technological environment is also changing according to peoples demand more on healthier body hygiene products. Since technology for this industry is changing, and growing, we will use this opportunity and develop our healthy hair and body care product avoiding harmful chemicals.

Tuesday, January 21, 2020

Evolution vs.Creationism Essay -- essays research papers

Evolution Vs Creationism People have always wondered how life originated and how so many different kinds of plants and animals arose. Stories of a supernatural creation of life developed among many peoples. The Bible, for example, tells of God's creation of humans and other higher animals over several days. Many people also believed that insects, worms, and other lower creatures spontaneously generated from mud and decay. Long after these stories became rooted in tradition, scientists began to question them. Albert Einstein said, "The scientist's religious feeling takes the form of a rapturous amazement at the harmony of natural law, which reveals an intelligence of such superiority that, compared with it, all the systematic thinking and acting of human beings is an utterly insignificant reflection." (Creation 9). The first serious attack on the idea of spontaneous generation of life was made in 1668 by Francesco Redi, an Italian physician, who proved that maggots did not arise spontaneously in decaying matter, as commonly believed, but from eggs deposited there by flies. Proof that microorganisms are not generated spontaneously came in the 1860s, when Louis Pasteur, a French scientist, showed that they, too, develop from preexisting life. Evolution can be defined in many ways. One of the most respected evolutionary biologists has defined biological evolution as follows: "In the broadest sense, evolution is merely change, and so is all-pervasive; galaxies, languages, and political systems all evolve. Biological evolution ... is change in the properties of populations of organisms that transcend the lifetime of a single individual. The ontogeny of an individual is not considered evolution; individual organisms do not evolve. The changes in populations that are considered evolutionary are those that are inheritable via the genetic material from one generation to the next. Biological evolution may be slight or substantial; it embraces everything from slight changes in the proportion of different alleles within a population (such as those determining blood types) to the successive alterations that led from the earliest protoorganism to snails, bees, giraffes, and dandelions." (Futuyma, 11) Exactly how evolution occurs is still debated but it is a scientific fact that it does occur. Most biologists believe that... ...nism vs. Evolution rages in the American popular culture. The tension between how people interpret the Bible and what people believe that they have learned through science has been with us for a long time. The fact is science and the Bible is both needed to find the truth. This complex topic presents many issues such as faith, scientific reasoning, and personal beliefs. This generation would probably be more inclined to believe in evolution rather than creationism, merely because today's educational system does not teach creationism as much as evolution. We are taught that science answers everything. Personally after researching the theory of evolution it is more real and not so fictional and fairy-tale like as creationism. Work Cited (Britannica) McHenry, Robert ed. The New Encyclopedia Britannica. Delusion-Frenssen. 15th ed. Chicago: University of Chicago, 1992. (Creation 9.) No Answers In Genesis. http://www.onthenet.com.au/~stear/. Darwin, Charles The Origin Of Species (Darwin) McHenry, Robert ed. The New Encyclopedia Britannica. Ceara-Deluc. 15th Edition. Chicago: University of Chicago, 1992. (Douglas J. Futuyma.) The World As I See It. New York: Watts & Co, 1975

Monday, January 13, 2020

Summarizing and contrasting two Explanatory Theories Essay

Social workers apply theories according to how they understand people in the context of their unique circumstances, besides theories in social work are fundamental as they guide and explain social work practices. This essay will attempt to summarize psychodynamic and systems theories, highlighting similarities and differences and contrasting the application of the two explanatory theories and a practice theory to the case scenario of Mary & Patrick. Psychodynamic Theories According to Preston-Shoot and Agass (1990), Psychodynamic theories derives from Freud and has been expanded and modified subsequently by the work of Jung, Hollis, Melanie Klein and object-relations theorists, as well as Goldstin and ego psychology. Other influences are Bowlby and Howe’s attachment theory and a major proponent like Erikson developmental theories. Walsh (2010), suggest that psychodynamic theories emphasise upon the interplay between conscious and unconscious forces (p.32). Furthermore, Freud describes the importance of unconscious thought processes and defence mechanisms in determining human behaviour and human motivation (p.34). Moreover, psychodynamic theories place importance on past experiences in shaping personality â€Å"unchangeable things in the past are causing a person’s present behaviour† (Payne, 1997, p. 92). Additionally, Brearley as cited in Lishman (2007), describes that psychodynamic thinking concerns certain key relationships, lik e self and significant other, past and present experience, and inner and outer reality. Hence, some of the central concepts of psychodynamic theories are Freud’s structural model of the psyche; the id, ego and superego and the mental life as operating on several levels: The conscious, the preconscious and the unconscious. Moreover, individuals develop defensive strategies to protect themselves from painful experiences thus the concepts of defence mechanisms such as denial, projection, splitting, rationalisation, sublimation and regression (Walsh 2010). Finally, other important concepts to consider are  anxiety, ambivalence, coping, transference, countertransference and inner world. Systems Theory Trevithick (2012), indicates that systems theory emphasises upon understanding the transactions between people and their environment. This theory recognises that a range of systems, including the intrapersonal and interpersonal, as well as neighbourhood and society impact individuals. Additionally, Healy (2005) suggests that transactions between person-environment are complex and non-linear. According to Healy (2005), Florence Hollis introduced the term systems theory to social work. She articulates some ways in which social workers could intervene in the client’s environment. Yet, one of the founders of general systems theory was Bertalanffy, who proposed that all inter-relationships between elements form the whole and recognise that all part of the system can never be entirely separated from each other. Another important proponent is Bronfenbrenner who proposes an ecological theory that centres on the relationship between the developing individual and the changing environmental systems, Bronfenbrenner suggests that the environment has an effect on the behaviour and how this is expressed (Guavian & Cole 1994). The social work discipline has expanded this perspective to explain that an individual is â€Å"constantly creating, restructuring, and adapting to the environment as the environment is affecting them† (Ungar, 2002). Additionally, Gordon Hearn and his colleagues pioneered the application of this theory to social work and Pincus, Minahan, Golstein, Germain, Gitterman, and Carol Meyer presented systems practice models. In recent years, Colin Peile proposed complex systems ideas in social work (Healy 2005). Furthermore, The different relationships of development called the microsystems; mesosystems and macrosystems are central concepts in systems theory. Microsystems, which refer to the relationship between a person and the immediate environment, such as school and family. Macrosystems refer to institutional patterns such as the economy, customs and policy. Other concepts such as homeostasis, defined as â€Å"the tendency of a biological organism to seek and keep some kind of operating balance in its internal process† (Leighninger, 1978, p.448).  Finally, other fundamental concepts to consider are input, feedback, roles, boundaries and subsystems. Similarities and differences Indeed, both psychodynamic and systems theories in social work have been adapted from theories originated in other disciplines, most notably from psychology and biology. Similarly, Psychodynamic and systems theories have been criticised because many of the concepts are difficult to understand and apply. In contrast, Trevithick (2012) indicates that for Freud and all later psychoanalytic theorists, the unconscious is the central concept, which differentiates psychoanalytic perspectives from systems theories. Furthermore, psychodynamic places attention on past experiences affecting current behaviour, whereas systems look at present circumstances impacting the individual. Finally, it is possible to say that psychodynamic theories focus on the individual’s behaviour, whereas systems locate individuals within their wider contexts. Case scenario: Mary From a systems perspective, a social worker could start by considering Mary’s family and social supports. It would be a good idea to use an ecomap for Mary and her family to gather data and analyse the impact that multiple systems are having in her situation. From an ecosystem perspective, the social worker could promote a supportive community for Mary. For instance, at a micro level the social worker could help Mary with the foster family or child care arrangements so that she does not have to travel so far with her baby, and so it is less stressful for her to go on visiting her other children. Other considerations to take into account could be exploring if Mary has anyone to whom she can turn in times of crisis, or if she has any friends, family, religious or community groups that can support her, or if social isolation is placing Mary at greater risk. Furthermore, exploring her relationship with her husband and visiting arrangements in jail. At a meso level, the social work er could consider external resources to help her financially so she can maintain her housing or alternatives for work or  training. By applying psychodynamic theory, a social worker could consider whether Mary’s lost of her parents have contributed to her unconscious conflicts or if other experiences of her past are affecting her mental stability. Furthermore, psychodynamic theories could be applied to understanding Mary’s and the children’s life stages and developmental needs. Is Mary functioning as a responsible adult? Is she able to appreciate the developmental needs of her children, especially her infant? Moreover, psychodynamic theory could be applied to interpret ways in which Mary’s defence mechanisms may be functioning. What role does denial play in the appraisal of her situation? From a strengths perspective, good practice would be to address her isolation. It would be good to encourage her to include more positive social interactions and use available resources. Moreover, recognizing the strengths that Mary possesses, reinforcing Mary’s capacity for wanting to seek hel p and empowering her to continue addressing her mental illness. Likewise, acknowledging her resilient characteristics. From this perspective the social worker needs to positively engage with Mary by asking good questions. This may involve asking: How have you managed to keep going? What would you like to see happening? What visions do you have for the future? What are you proud of? What would you like to change? How can I help you to achieve this change? In conclusion, each of these theoretical positions makes an important contribution to our understanding for practice. Both psychodynamic and systems theories have their strengths and weakness but can be helpful for understanding the client’s situation. Although a theory might seem to fit to a service-user, this doesn’t necessarily mean that this is the correct understanding of that person’s life so even if a theory appears to work, it is important to remain open-minded and maintain our reflective thinking. Likewise, when evaluating a theory’s applicability, social workers must consider whether the theories are helpful to u nderstanding and/or responding to their client’s circumstances. References Guavian, M. Cole, M. (1994). Readings on the Development of Children. Ecological Models of human development, NY: Freeman Healy, K. (2005) Social Work Theories in Context : Creating Frameworks for Practice. Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan Leighninger, R. (1978) ‘Systems Theory’, Journal of Sociology and Social Welfare, 5, 448-66. Retrieved from http://0web.b.ebscohost.com.alpha2.latrobe.edu.au Lishman, J. (2007). Handbook for Practice Learning in Social Work and Social Care: Knowledge and Theory. London ; Philadelphia : Jessica Kingsley Publishers Payne, M. (1997). Modern Social Work Theory. Chicago, IL: Lyceum. Preston – Shoot, M. and Agass, D. (1990) Making Sense of Social Work: Psychodynamics, Systems and Practice. Basingstoke: Macmillan. Trevithick, P. (2012). Social Work Skills and Knowledge: A Practice Handbook. Maidenhead McGraw-Hill/Open University Press Ungar, M. (2002). A Deeper, More Social Ecological Social Work Practice. Social Service Review, 2(16), 231-248. Walsh, J. (2010). Theories for Direct Social Work Practice. Belmont, Cal: Wadsworth Cengage Learning.

Sunday, January 5, 2020

Animal Testing Helpful Or Animal Killer - 2111 Words

Animal Testing: Helpful Experiment or Animal Killer? In the opinionated world we live in today, a very controversial topic is upon animal testing. Animal testing is also known as animal experimentation, animal research, and in vivo testing. It is the use of animals in experiments that seek to control the variables that affect the behavior or biological system under study. This study often gets confused with field studies in which animals are observed in their natural environments. Experimental research with animals is usually conducted in universities, medical schools, pharmaceutical companies, defense establishments, and commercial facilities that provide animal-testing services to industry. The aim of animal testing differs on a continuum from pure research, done with little regard to the uses to which understanding may be put, to applied research, which may focus on answering some question of great practical importance, such as finding a cure for a disease. Examples of applied res earch include testing, breeding, defense research, and toxicology, including cosmetics testing. For educational purposes, animal testing is sometimes a component of biology or psychology courses. The practice is regulated to varying degrees in different countries. It is estimated worldwide that the number of vertebrate animals ranges from the tens of millions to more than 100 million used annually. In 2014, official statistics indicate that 834,453 vertebrates were used in research. However, itShow MoreRelatedArguments Against Animal Testing1157 Words   |  5 PagesWhat comes to mind when thinking about animal experimentation? Thoughts of innocent, lovable animals being stabbed with sharp needles? Well, that is not exactly the case, as animal experimentation plays a very important role in human health today. However, the idea of animals testing has become quite a controversial topic. Over the past few decades, there has been an extensive debate over the use of animals in medical a nd product testing. The majority of people seem to think that it is an unnecessaryRead MoreAnimal Testing Should Be Banned1613 Words   |  7 PagesUnited States, over seventy million animals are hurt and killed due to scientific research. Many brands have taken the pledge to become cruelty free, but there are still multiple brands that are continuing to use animals to test their products. Animal testing should be banned because it is cruel, often ineffective, can not detect for many diseases that humans are exposed to, and can be unsafe due to the differences between animals and humans. Animal testing has been seen as cruel and inhumane forRead MoreImportance Of Animal Of Animal Research1662 Words   |  7 Pages Importance of Animal Expiermentation If sciences stop animal research who will stop the real killers. 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In this research paper I will inform you, the reader of the horrible experiences that innocent animals have to endure due to the fact that supporters believe tha t animal experimenting is a humaneRead MoreAnimal Testing Is Animal Cruelty1939 Words   |  8 Pages12/2/2015 English 099 Mr. Adamoschek Is it cruel to use Animals to Test Human products? Approximately 225 million animals are used for testing every year. Billions have been killed in the process. (Questions and Answers About Biomedical Research.†) How can this be allowed? Isn’t it cruel to use animals to test products for humans? Many animal rights activists say, â€Å"yes† to this question. However, scientists argue it is necessary and animal research can help save human lives. There are probable argumentsRead MoreThe Immortal Life of Henrietta Lacks Essay1389 Words   |  6 PagesHenrietta’s life. Although she was taken from the world too soon, Henrietta Lacks was a warm hearted woman, and though unbeknownst to her, she would pave the way for the medical field and greatly expand our understanding of one of the nation’s greatest killers; cancer. In 1951 people did not talk about cancer lightly; cancer was a very touchy subject, especially for those who knew they couldn’t receive treatment once they had been diagnosed. When Lacks went to the hospital because of a â€Å"knot on her womb†Read MoreGenetically And Genetically Modified Foods1858 Words   |  8 Pageslast 30 years of researching Genetically Modified Foods and nothing has been proven or has brought to light to be any bit of unsafe. Anything that is put on the market must go through a very complicated system before actually being approved, these testing processes may sometimes take from 7-10 years, and must include evaluations of potential risk to humans and livestock as well as a potential risk t o wildlife and the environment. The massive corporations that deal with these Genetically Modified FoodsRead MoreEssay on Biological Warfare: Testing and Researching Toxins2832 Words   |  12 PagesBiological Warfare: Testing and Researching Toxins Biological Warfare is the use and employment of biological agents to harm or kill humans, animals, or plant life. Bio warfare can cause a significant amount of casualties with less preparation and work then other types of attacks. The weapons are relatively cheap and, unlike explosive attacks, biological attacks can be used to kill a select group. This meaning a biological agent can be created that would, for example only target animals or only targetRead MoreGenetically Modified Foods Should Be Banned2637 Words   |  11 Pagestolerating crops and pesticide producing crops, each one is engineered in such a way so as to maximize its yield while protecting it from pests and weeds. Several of these crops are sometimes deemed unfit for human consumption and are only used to feed animals or used in other industrial processes as the level of toxins that they contain are lethal when eaten. Consumption of GM food has been linked with several serious health risks including cancer. Genetically modified food has been controversial everRead MoreThe Controversial Issue Of Genetically Modified Foods1917 Words   |  8 Pageshas been altered through the introduction of genes from different organisms, which do not occur naturally. ² The two articles I have chosen to focus on are Did You Know Your Food is Genetically Altered? and Genetically Modified Foods: Harmful or Helpful? From the time GM foods appeared in the news, there have been countless protests by European Environmental organizations and public interest groups against this Biotechnological approach to food productions. ³ The article on â€Å"Did You Know Your Food